LOOK DRESSED UP WHEN YOU'RE NOT

Groove Designs

SHOP NOW

Look Dressed Up When You're Not

Groove Designs

SHOP NOW

LOOK DRESSED UP WHEN YOU'RE NOT

Groove Designs

SHOP NOW

LOOK DRESSED UP WHEN YOU'RE NOT

Groove Designs

SHOP NOW

LOOK DRESSED UP WHEN YOU'RE NOT

Groove Designs

SHOP NOW

LOOK DRESSED UP WHEN YOU'RE NOT

Groove Designs

SHOP NOW

Featured collection


FOUNDER ♀ DESIGNER

Every piece in the Middle-Aged Groove Designs collection is designed with purpose and a goal to make women feel powerful and strong and deliver a bad-ass kicking to all the stereotypes around being an older woman. The collection names come from my life experiences – being judged by your appearance, going through a divorce, being ambitious, being outspoken, and trying to make a place for yourself where you can thrive and be happy exactly as you are. All while being a daughter, a sister, a wife, a mother. As you age, and spend less time nurturing everyone else - it’s time to find your groove and what makes you happy. I hope you enjoy the collection and they put a smile on your face.